Branching Out – Pantone, Hello Kitty and Ladurée


There is an emerging trend with brands including Pantone, Hello Kitty and Ladurée beginning to branch out into different areas.

Pantone Makeup

Pantone is a serial repeat offender when it comes to “branching out” with Pantone flower pots, mugs, scales and peppermills to name a few! Now they have added a beauty line to their empire after teaming up with Sephora to create a makeup line based on Tangerine Tango, the 2012 Pantone Colour of the Year. The collection includes blush, eyeshadow, nail polish, false eyelashes and accessories all inspired by the colour tangerine.

Hello Kitty x Ladurée

Possibly one of the cutest collaborations around, French macaron gods Ladurée have teamed up with Hello Kitty to create “a new chocolate, a collection of gift-boxes, and a collection of little accessories.” Unfortunately no cat shaped macarons *pout*

 Ladurée Makeup

Ladurée have collaborated with Albion Cosmetics to launch a beautiful makeup line in Japan (coming to Europe and the USA later in the year). The collection includes 20 different blush colors in the form of cameos as well as liquid foundation and lip color. The packaging is divine!

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