Love Swah is a blog dedicated to life’s pleasures – baking, travel and design. Featuring delicious dessert recipes and baking tips, personalised travel guides for the savvy young traveller and design tutorials, Love Swah is an online hub created to inspire and inform you.

About the Founder

Hi there! My name is Sarah, but most people call me Swah. I’m a baking-mad graphic designer with an incurable case of wanderlust based in Sydney, Australia. I founded Love Swah way back in 2010 when blogging was just getting started. This website started off as a way for me to share my recipes and travel tales with friends and family, and has grown into a business which has offered me many amazing experiences.

When I am not blogging on Love Swah, you will find me designing over at Peachy Keen Design Co, doing some freelance travel writing for a range of print and online clients, speaking at events, or adventuring around the globe.

In my downtime I love hanging out with my boyfriend Zoltan, playing with my puppy Maggie, binge watching Netflix and doing yoga.


Why are you called Swah?

Back in high school, a teacher with terrible writing wrote my name (Sarah) on the board. She somehow made the A and R look like a W and suddenly everyone started calling me Swah. The nickname has stuck ever since!

How many countries have to been to?

I’ve been to 39 countries and feel like I’ve barely scratched the surface! I’m yet to set foot on Africa and South America, and I can’t wait to explore these amazing continents.

Where do you plan on visiting next?

I still haven’t been to Bali (probably the only Australian who hasn’t!) and I will be going there soon. I am also dying to go to Sri Lanka, Bhutan and Peru!

What’s your favourite thing to bake?

I’ve been affectionately nicknamed “The Cupcake Queen” by a few people, and I must say I sure do love whipping up cupcakes! If I want something quick and easy to make, then I can’t go past a home baked cookie.

Do you take custom orders?

Sadly I no longer have time to bake custom cupcake or cake orders, nor stock cafes. Sorry!!

Are you a professionally trained baker?

I am 100% self taught. I used to bake as stress relief when I was younger and just kept going. I devour cookbooks, watch YouTube videos and practice a LOT.

What’s your dog’s Instagram?

I’m so glad you asked! Maggie The Goldie


Stay in Touch!

Facebook: Love Swah
Twitter: @loveswah
Instagram: @loveswah
Pinterest: Love Swah

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(My photos were shot by the fabulous photographer extraordinaire Alana Dimou)


  • Reply Banana Microwave Mug Cake Recipe | Organic Odes May 27, 2015 at 9:21 am

    […] courtesy: Swah of Love […]

  • Reply Naomi September 5, 2015 at 5:59 pm

    What a great recipe, everything one should always have. I used rice malt syrup instead of sugar and it was relish. Thank you.

  • Reply BIZCOCHO DE CERVEZA NEGRA CON CREMA DE QUESO Y BAILEYS | Bate y Monta January 4, 2016 at 9:09 pm

    […] para el bizcocho de cerveza negra (receta adaptada del estupendo blog australiano Love Swah, donde encontraréis también una fabulosa guía de […]

  • Reply Tay October 2, 2016 at 1:20 am

    Hi Swah! Happy to have stumbled upon your blog! Looking forward to following you along as we have similar interests, food, travel and design! :)

  • Reply Shawna August 31, 2021 at 6:04 am

    I just found your recipe for chocolate chip oat cookies while looking to bake something with Demerara sugar I am looking for things I can bake and freeze for a week or so for some holiday meals. I rarely ever freeze my baked goods as I like to serve fresh but I know some recipes are equally as good after freezing. Have you ever froze these cookies

    • Reply Swah October 12, 2021 at 11:24 am

      Hi Shawna, yes I have frozen the cookie dough and then defrosted and sliced when ready to bake – it works a treat!

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