Creative Fridays: An Interview with Erin Made This


I’ve been lusting over Erin’s gorgeous cakes and photography styling over at for a while now, and I was so thrilled when she agreed to let me interview her. Welcome, Erin!

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Hello! Who are you and what do you do?

Hi! My name is Erin. I do lots of things, but mostly I teach high school students during the day. By night, I bake and make and blog over at

What work are you most proud of to date?

I am actually really proud of all the work I’ve done. Even the super crappy vintage stuff. I love to look back on it and see how my photography and writing has changed.

Another thing I am proud of is that at every chance I get, I really strive to stay true to myself, rather than do what I think I should be doing. Or what those “10 tips to a better blog” articles say I should be doing.
Sesame + Tahini Teacake - erin made this-12

What was the turning point in your career?

Blogging and photography for me is mainly a hobby, but definitely something I am always working on to maybe one day be a job. Things started to change for me and my blog when I started collaborating, attended workshops, asked questions, found a mentor and just tried really really hard to do good work.

Who would you like to collaborate with one day?

I’ve been so so lucky to collaborate/work with/learn from some amazing people already such as Chantelle Ellem, Erika Rax and Luisa Brimble.

The dream would be Molly Yeh. Her blog, My Name is Yeh is one of the most delightful and joyous places on the internet for me. I’m lucky enough that even that will become a reality when she is in Australia this year for this.

Would also not say no to making cake with Sarah Coates from The Sugar Hit.
Brown Sugar Pavlovas with Rosewater Cream and Figs - erin made this-7

What’s your number one tip for someone wanting to start their own business/blog?

BE YOURSELF. So hard but so easy at the same time. People love authenticity and will see right through you if you’re trying to be something you’re not. You are bound to connect with people if you are true to your values and beliefs.
I know you said number 1, but can I sneak in a second? Don’t work for free. If you don’t value your own work, nobody else will. If you say yes to working for free, you’re making it hard for yourself and everyone else. There are totally exceptions to this though- I am all for supporting small business, friends and collaboration!

Where can we find you online?

Twitter: @erinmadethis
Mini Gingerbread Cake - erin made this-8

Thanks for your time Erin, and check out other Creative Fridays interviews here!

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  • Reply Bec March 18, 2016 at 8:57 pm

    Love love Erin! Great feature x

  • Reply Meg March 20, 2016 at 5:31 pm

    Erin, your blog bleeds authenticity. Inspiration at its best.

    • Reply Swah March 22, 2016 at 10:05 am

      Her blog is amazing, isn’t it Meg?

  • Reply Bhavna March 20, 2016 at 9:23 pm

    What a fabulous interview, always good to know what inspires amazing women :)

    • Reply Swah March 22, 2016 at 10:04 am

      I completely agree Bhavna, thank you for your kind words!

  • Reply Erika March 21, 2016 at 5:28 am

    Yay! Erin is the most excellent person on the internet by miles.

    • Reply Swah March 22, 2016 at 10:03 am

      I completely agree! x

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